Ellie & Becks Co.
We’re Christina and Steven, and Ellie & Becks
is inspired by our two kids, Ellis and Beckett.
While shopping for Ellis a few years ago, I came across an Asian baby doll and it dawned on me that it was my first time ever seeing one. That small moment of surprise, from encountering an Asian doll for the first time ever in over 35 years, finally made me take notice of the huge lack of representation in the kids retail space, a space that has grown by leaps and bounds over the years.