It started with a girl, the lovestrength girl-she walked in the room dressed in vintage frocks, adorned in fringe, natural and effortless. A girl with a magical presence, free spirit and an ambition to go unnoticed while being noticed all the while. A lover of music festivals, long days at the beach, roadtrips and a desire to seek out whatever it is she loves in the world around her. In a small California coastal town along the Hwy 101, mother and daughter duo Deborah and Wendy decided to create Lovestrength, a brand based on uniting bohemians alike with their collection of finely crafted leather belts. Since its start in 2010, Lovestrength has found its way into the hearts of many, as it embodies not just a signature look, but a way of life.