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NOM Maternity launched in 1998 in a small boutique called Naissance on Melrose. Pioneering fashion-forward maternity wear, NOM sold trendy clothes to expecting (and often famous) Los Angeles moms. In 2015, after inheriting Seattle-based Village Maternity from her mother, Anna Capretto, a New York fashion veteran and mama of two littles, bought NOM Maternity. Fusing the legacies of a Hollywood trailblazer with her mother’s own beloved, trusted brand, NOM was born again—this time with a distinct focus on timeless maternity essentials and sustainability.